ELES SEMICONDUCTOR EQUIPMENT S.p.A.

Chief Marketing Officer + Sales & Marketing Director  (2022 - Dec-2024)

 

​As a Strategic Marketing Manager I am in charge for identifying effective marketing solutions to provide the Semiconductor Market with reliable industrial systems and relevant services, enhancing the ELES’ brand image to attract the target audience, fulfil the clients’ expectations and meet public demands. I am conducting data and statistical analysis to develop ELES brands that would generate more revenue resources for the business. I am also in charge for managing the relationships with both Clients and Stakeholders, thus coordinating with the internal “public relations team” to facilitate publishing content for various media platforms and widen audience reach. Last but not least: a deep and severe Portfolio Analysis will be processed, (Ansov Matrix/Bcg-Matrix/Porter patterns), which is finalized to the setting up of a horizontal/vertical /conglomerable diversification of ELES.

 

AGESVIN & BE-FINANCE S.r.L. (Rome - Minal - Rimini))

International Business Consultant (2020 - 2021)

As a certified International Business Consultant I provide advices to Clients regarding how to make overseas contacts, use exchange currencies and understand various international trade laws in order to make it easier for them to buy and sell goods in the ever growing and increasingly complex international marketplace. In addition to that I define models for internationalization of SME, finalised to both strengthen their export revenues (products/services) and to enter new areas with a direct presence (cooperation agreements, international agency, franchising, Joint Venture Companies, Subsidiaries and Branches), coordinating the process itself with internal resources.
  • Research international trade legislation relating to all countries where trade activities are to occur;
  • Travel to different countries to explore the markets first hand;
  • Actively contribute to the advertising and marketing efforts of the business;
  • Liaise with financial agents, business personnel and government officials from foreign countries.

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Petroltecnica S.p.A. (Rimini/Milan; 75MEuros Revenues in Environmental Services for Downstream and Midstream O&G)

International Sales & Marketing Director 2012-2020

• Leading International Sales department, 4M Sales, 10 people and local Agencies;

• Regional focus on Turkey, Algeria, Taiwan and Qatar, establishing local JVCs, training and leading local resources;

• Key commercial relationships with end users and contractors including Tockheim, Syndial, GIA Technology, Mepsan AS, DEMECO/Glencora Ltd, WAZEN AS, Yuan Fan, BROS. Ltd, Alghanim Kuwait Group, ODR Iceland Ltd, REFINER Ltd, Bonatti, ABB, Shell, Esso, British Petroleum, Exxon Group, Brega Petroleum CO, PetroChina;

• Developed a Marketing strategy in Pharma & Chemical to reposition the Company in growing and more profitable segments.

 

Strategic Marketing Director Jan 2016–2019

• Development of yearly marketing plans for the business line and strategies to increase the market share. Responsible for defining specific objectives for the development of a coherent and profitable strategic marketing plan for Group companies.

• Managed and restart the plan of the company through a structured process that included:  an analysis of internal and external reputation, an analysis of turnover, profit and costs of each production unit and department, an exploration of the potential new markets for the Group companies, including macroeconomic trends, the degree of internal competition in the business sector, the related commercial and financial risks, profitability and potential benefits that can be acquired, the authorization/right to provide the service.

• Based on the first results, quantitative simulations were carried out and impacted on the current structure was estimated, with evidence of the actions required and the related costs, both financial and temporal (investment).

• An articulated solution was proposed (Strategic Marketing Plan for differentiation / diversification / conversion), subsequently ratified by the Company's Board of Directors and thus implemented.

 

IAR - International Academy of Rome – UNITELMA SAPIENZA Università (Rome - Istanbul)

PROFESSOR of Economics 2016 @ today - Face to Face IN CLASS Lectures for the following Courses (Bachelor of Arts in Economics - Managerial Engineering):

• International Business Management - (48 Hs)

• Global Management - (48 Hs)

• Strategic Marketing Management - (42 Hs)

• Business Planning & International Relationships Management - (42 Hs)

• Project Management & Sustenability – (40 Hs)

 

ATS Mobility/Parking Solutions S.p.A. (Rome; 6MEuros Revenues in Technical Solutions for Traffic Mobility)

National Sales Director 2009-2012

• Commercial leader for Italy (4 Agencies and 4 technical resources);

• Supported Business growth and combination with key Swiss Partner ZEAG AG in 2012.

 

SIEMENS S.p.A. Industrial Solutions & Services  (Rome/Milan/Munich; 100MEuros Revenues)

National Sales Director of Parking Unit 2006-2009

• Managed 4MEuros Sales budget per year, with 10 resources including Agents;

• Managed commercial bids from opportunity identification to strategy development, internal approval process and negotiation into successful proposal;

• Led key relations with large Municipality customers in Milan and Rome.

Marketing & Sales Manager for Close Circuit Television Systems 2003-2006

• Developed annual marketing plan for the business unit delivering 30% revenues increase;

• Coordinated all sales channels including Agents and Business Partners.

Sales Specialist Central & Southern Italy for Industrial Solution & Services 2000-2003

• Supported cross selling opportunities for several industrial markets (chemical; O&G; metals & mining; automotive; water). Responsible for commercial training.

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QUIRINUS Art & Image Promotion srl (Rome/Verona)

Director of Marketing and Sales 1998-2000

• Overseen service development, pricing, marketing budgets, and sales objectives. Trained and directed sales-force and marketing staff;

• Developed customer service policies and procedures to ensure consistent customer service and satisfaction. Resolved non-routine customer complaints and major problems with services delivery;

• Worked with advertising agencies, porepared ads, catalogues, brochures, and other materials for sales and marketing.

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ISTITUTO GIS - Group for Intelligence & Security (Rome/Carrara/Parma)

Marketing Manager & Principal Trainer 1997-2000

• Established marketing strategies to meet organizational objectives;

• Overseen promotional activities;

• Produced marketing brochures, sales kits and other promotional materials.